Tips for Promoting Your ACO's Performance Results to Internal and External Audiences
You worked hard to make your ACO successful. Here are some easy ways to spread the news:
Internal Audiences
- Email your ACO’s clinicians and community partners to let them know about the good news. (This is a good opportunity to let them know how shared savings payments will be used, maybe by investing in the ACO or shared with clinicians.)
- Include a brief article about your ACO's performance in your organization’s newsletter.
- Celebrate your ACO’s performance at a staff meeting.
External Audiences
- Issue a short news release —NAACOS provides this template. CMS requires that any public statements regarding results be complete, accurate, and not misleading.
- If you're unsure how to reach local news outlets, most have a tip line or email address. Don’t forget to include smaller, community newspapers, business journals, and websites.
- Consider writing a brief commentary article for your local newspaper or business journal explaining how your ACO is working to improve the quality of care and keep care affordable.
- Highlight how you reinvest savings to benefit patients, community, and physician payment.
- Share with your communities patient stories, how incentives are used, and what you can do under value-based care that you couldn’t under fee-for-service.
- Post a message about your ACO’s performance on your organization’s LinkedIn, Facebook, Twitter, or other social media pages.
- Share performance results on your personal social media feeds, including LinkedIn, and encourage your employees and ACO clinicians to do the same.
- Share any media cites with NAACOS so we can post on our Member News page and share via social media.
- Email your external network of contacts.
- Consider mentioning the performance results in any regular planned patient communications, such as a newsletter.
- Include your ACO’s quality results in your communications. That's an important part of ACO's work.
- Update your website career page and job listings to mention the results.
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